What Cloud-Native AV Management Means for the Enterprise
Cloud-based AV management is the use of internet-hosted software platforms to configure, monitor, and optimize audio-visual systems at scale, replacing room-by-room tools with centralized, data-driven control. For enterprise AV teams, this shift turns meeting rooms, classrooms, and collaboration spaces into managed endpoints on a single platform rather than isolated islands of hardware. Instead of relying on local processors and manual checks, AV integration platforms collect telemetry from hundreds or thousands of devices, apply policy-based governance, and automate routine tasks such as status checks, configuration compliance, and firmware coordination. The result is an AV environment that behaves more like modern IT infrastructure: standardized, remotely manageable, and measurable in real time. As InfoComm 2026 highlights, this move toward enterprise AV software and service-as-software AV models is reshaping how integrators design long-term support and managed services for large organizations.
Utelogy and the Rise of Service-as-Software AV
Utelogy positions its cloud-native enterprise platform as a system of record for meeting spaces, devices, and collaboration environments, with hundreds of thousands of devices now under management across sectors like enterprise, education, legal, and corporate. At InfoComm 2026, the company is promoting Service-as-Software, where AV management operates as an autonomous service rather than a set of tools that need constant human intervention. Built on deep telemetry and vendor-agnostic control, Utelogy treats software as a digital workforce that monitors performance, diagnoses, and resolves incidents before users notice problems, reducing truck rolls and downtime. According to Utelogy founder and president Frank Pellkofer, “The era of manually managing your AV environment, with little or no visibility is over.” Expanded agentic AI, a new automation-focused UX, and cloud-to-cloud integrations signal a future where enterprise AV software is defined by automation and global consistency.
Aurora Cloud PaaS: Cloud-Based AV Management for Audio Systems
While Utelogy focuses on multi-vendor enterprise AV software, dBTechnologies is extending its audio ecosystem with Aurora Cloud, a cloud-based PaaS designed to expand the company’s Aurora Net software. Aimed at system integrators and rental companies, Aurora Cloud enables remote monitoring, device management, and data analysis for professional loudspeaker and amplifier deployments. Real-time alerting reports disconnections or operational anomalies through immediate notifications, helping teams respond faster and move toward proactive maintenance. Scheduling and report-generation tools support structured, data-driven workflows, making documentation and verification more repeatable across projects. Paired with the IS Series installation loudspeakers and IA Series amplifiers, which align loudspeakers, amplification, and control on one platform, Aurora Cloud advances service-as-software AV for audio: design once, deploy across many zones, and manage everything from a central, cloud-based AV management environment.
InfoComm Signals a Shift to Software-Defined, Cloud-Based AV
InfoComm 2026 is emerging as a milestone for software-defined AV infrastructure. Utelogy arrives on the heels of best-of-show recognition at ISE 2026 and record growth in devices under management, using the event to launch a beta of its redesigned, automation-centric interface and expanded AI-driven self-healing. dBTechnologies is using the same show to present its IS Series and Aurora Cloud PaaS, underlining how loudspeaker manufacturers are evolving into cloud platform providers. Together, these moves show a broader shift toward AV integration platforms where design, deployment, monitoring, and optimization all flow through cloud-native services. For integration teams, this means less on-site configuration, deeper remote visibility, and new opportunities to offer managed services that align with IT expectations. As cloud-based AV management becomes standard, success will depend on building architectures that are connected, data-driven, and ready for continuous software-driven change.
