From Hardware Islands to Cloud-Based AV Management
Cloud-based AV management is the shift from room-by-room hardware control to centralized, software-driven platforms that monitor, configure, and automate audio-visual systems across sites, devices, and services in real time. At InfoComm, this change is visible as vendors move away from point solutions and towards cloud-native platforms that treat AV as an enterprise service. Instead of managing projectors, DSPs, loudspeakers, and collaboration systems in separate silos, IT and AV teams can now see global inventories, health status, and analytics from a single console. This approach mirrors trends in IT infrastructure, where central management, automation, and APIs became standard. For AV, the outcome is fewer manual truck rolls, faster fault resolution, and clear insight into how spaces and equipment are actually used, enabling smarter planning and lifecycle decisions.
Utelogy and the Rise of Service-as-Software Platforms
Utelogy is pushing the idea that AV software should not just assist operators but behave as a digital workforce for large environments. The company reports “devices under management have soared into hundreds of thousands,” reflecting how enterprises, education, legal, and corporate users are consolidating AV/UC and IoT operations onto one platform. Its Service-as-Software model focuses on self-operating management: deep telemetry and vendor-agnostic control feed AI-driven automation that monitors performance, diagnoses problems, and resolves incidents before users notice. New features at InfoComm include a redesigned interface aimed at intelligent automation, expanded agentic AI for advanced self-healing, and cloud-to-cloud integrations that plug AV directly into broader enterprise workflows. For organizations struggling to scale support, Utelogy’s approach reframes AV from a collection of rooms to a continuous, cloud-delivered service.
dBTechnologies Aurora Cloud and Connected Audio Infrastructure
On the audio side, dBTechnologies is extending its Aurora Net software into Aurora Cloud, a cloud-based PaaS that connects installation-grade and touring systems to a central platform. The goal is to give system integrators and rental companies a data-driven view of enterprise audio infrastructure, improving control and visibility across multi-room and multi-zone deployments. Aurora Cloud adds remote monitoring, device management, and analytics, along with real-time alerts that notify teams of disconnections or operational anomalies so they can respond faster and more proactively. Reporting and scheduling tools support structured, repeatable workflows for documentation, verification, and maintenance. Paired with the IS Series loudspeakers and IA Series amplifiers, which combine amplification, DSP, and control in one aligned ecosystem, the platform underscores how loudspeaker systems are becoming managed cloud assets instead of isolated hardware.
Xyte CLI, AV Automation Workflows and AI-Driven Operations
Xyte is extending its platform with new AV automation workflows and a command-line interface designed for both human operators and AI agents. Xyte CLI provides a common set of approved actions for operating connected device fleets, such as pulling firmware versions across a deployment and comparing them against current public releases to flag outdated endpoints. The tool includes a Skills Bootstrap that installs with a single command, giving AI agents pre-built operational instructions without heavy custom integration, while still requiring human confirmation for sensitive actions and keeping full audit trails. Expanded Workflows and Automations allow recurring tasks like daily power cycles, device reboots, input resets, and firmware updates to be scheduled and applied in bulk across rooms and sites. According to Omer Brookstein, Xyte’s CEO and cofounder, this shared foundation is what lets organizations move “from AI-assisted insights to AI-driven operations.”
A Converging Platform Future for Enterprise AV
Taken together, Utelogy, dBTechnologies, and Xyte point to a clear inflection point for enterprise AV infrastructure. Instead of one-off tools for monitoring or control, vendors are building platform-based environments where cloud-native software, APIs, and automation workflows sit at the center. Service-as-software platforms promise AV management that operates itself, while audio systems tie into cloud dashboards for alerts, reporting, and lifecycle planning. Command-line tools and workflow engines bridge AV and IT, enabling AI agents to act on real devices within governed guardrails. For enterprises, this convergence means cloud-based AV management becomes part of standard IT practice: scalable, data-driven, and integrated with existing ticketing, security, and collaboration systems. The next competitive edge will come from how well these platforms interoperate and how much routine work they can safely automate.
