Enterprise AV Software Platforms Enter a Cloud-Native, Automated Phase
Enterprise AV software platforms are integrated, cloud-connected systems that unify design, deployment, monitoring and support of audio-visual environments so organizations can manage devices, spaces and services at scale with higher automation and lower manual effort. This new generation of AV software platforms is reshaping enterprise audio visual operations by prioritizing AI-driven workflows, cloud AV management and service-centric business models. Instead of isolated tools for design, monitoring and maintenance, platforms now aim to connect pre-sales, installation and post-install support in one environment. At InfoComm, XTEN-AV, dBTechnologies and Utelogy highlight how AV operations are shifting away from spreadsheets and standalone control applications toward connected platforms that track the full lifecycle of rooms and systems. For enterprises, the direction of travel is clear: scalable, data-driven and automated AV operations are becoming a core IT discipline, not an afterthought.
XTEN-AV: Workflow Automation AV from Design to Long-Term Service
XTEN-AV is positioning itself as an AI-powered platform that connects design, proposals and project delivery with long-term service workflows for AV integrators and enterprise AV teams. The company’s X-PRO Service framework extends its existing design and documentation tools into post-install management, so integrators can handle service calls, maintenance schedules, technician dispatch and recurring support within the same environment used to design and deliver projects. XTEN-AV argues that most long-term value sits in the “after the install” phase, where many teams still rely on email threads, calendar entries and disconnected ticketing systems. By consolidating these into a unified workflow automation AV platform, XTEN-AV aims to reduce manual coordination and tool sprawl. As Sahil Dhingra notes, “AV integrators don’t stop supporting a client once installation is complete,” and the platform’s message—“Design it. Deliver it. Service it.”—captures this end-to-end approach to AV operations.
dBTechnologies: Aurora Cloud PaaS and IS Series Connect Hardware to Cloud AV Management
dBTechnologies is bringing cloud AV management closer to the loudspeaker itself through Aurora Cloud, a platform-as-a-service designed to extend its Aurora Net control software. Aurora Cloud adds remote monitoring, device management and data analysis for professional audio systems, targeting system integrators and rental firms that need connected, data-driven workflows. It includes real-time alerts for disconnections or anomalies, plus reporting and scheduling tools that support structured documentation and maintenance. On the hardware side, the IS Series combines installation-focused passive loudspeakers with IA Series amplifiers and Aurora Net control, aligning loudspeakers, amplification and processing in one cohesive platform. This integration aims to shorten tuning time and deliver consistent results across multi-room or multi-zone deployments. By pairing a tightly integrated hardware platform with a cloud PaaS, dBTechnologies is moving traditional audio infrastructure into a managed, observable and more automated operational model.
Utelogy: Service-as-Software for Autonomous Enterprise Audio Visual Management
Utelogy is pushing the idea that AV software platforms should behave like a digital workforce, not just a monitoring dashboard. Its Service-as-Software model reframes AV management as an intelligent service that can run itself—proactively, autonomously and at enterprise scale. Built on nearly two decades of telemetry and a role as system of record for meeting spaces and devices, the platform combines vendor-agnostic control with enterprise-grade governance. Utelogy reports that devices under management now reach into the hundreds of thousands as customers in enterprise, education, legal and corporate sectors consolidate AV, UC and IoT operations on its platform. At InfoComm, Utelogy is presenting a redesigned user experience, expanded “agentic” AI for self-healing and new cloud-to-cloud integrations for broader workflow automation. According to Utelogy, these capabilities increase uptime, cut operational costs and deliver consistent global room experiences by resolving issues before users encounter them.
A Unified Shift Toward Cloud AV Management and Automation at Scale
Across XTEN-AV, dBTechnologies and Utelogy, a clear pattern emerges: cloud AV management and automation are becoming central to enterprise audio visual strategies. XTEN-AV connects design and service workflows so integrators can follow projects from proposal through long-term support inside a single platform. dBTechnologies ties its IS Series loudspeakers and IA amplifiers to Aurora Cloud for real-time monitoring, alerts and data-driven maintenance of installed audio systems. Utelogy, meanwhile, uses Service-as-Software and AI-led automation to monitor, diagnose and self-heal AV environments covering hundreds of thousands of devices. Together, these approaches shift AV from reactive, on-site support toward predictive, software-driven operations that scale with large portfolios of rooms and endpoints. For enterprises and integrators, the message is that future-ready AV operations will depend on integrated platforms that automate workflows, centralize data and treat AV as part of the broader digital infrastructure.
