InfoComm AV Innovation: Automation, Immersion and the Cloud
InfoComm 2026 AV innovation refers to a wave of AI-driven, cloud-based and immersive audio-visual technologies that help integrators automate workflows, connect operations and design richer, more flexible experiences from concept to long-term service. On the show floor, three announcements stand out for systems designers and project teams. XTEN-AV is expanding its AV automation platform from design and proposal into connected service operations. Disguise is upgrading its immersive audio technology and live media toolset, aligning with partners to power always-on attractions and tours. dBTechnologies is pairing installation-focused loudspeakers with cloud-based AV solutions for remote monitoring and analytics. Together, these launches show how AV professionals are expected to manage a continuous lifecycle: design, deliver and support systems with shared data and centralized control rather than isolated tools, emails and spreadsheets.
XTEN-AV: From Design Tool to Connected AV Operations Platform
XTEN-AV brings an AI-powered AV automation platform to InfoComm 2026 AV audiences, now framed around a full project lifecycle. The new X-PRO Service framework extends XTEN-AV beyond system design, proposal creation and documentation into post-install service operations. That means integrators can coordinate service calls, recurring maintenance, technician scheduling and long-term support inside the same environment they used to design and deliver the project. Sahil Dhingra, co-founder and CEO, states that “we’re building XTEN-AV to bring those workflows together in a single connected platform.” For teams currently relying on spreadsheets and scattered ticket tools, the appeal is clear: AI-assisted audiovisual project workflows, proposal generation and design automation live alongside service coordination, helping reduce manual handoffs and giving operations leaders a unified view of every AV deployment in the field.
Disguise: Mapping the Future of Live and Immersive Experiences
Disguise is focusing on immersive audio technology and visual storytelling workflows that support live shows and permanent attractions. A new version of Mapping Matter, the company’s web-based projection mapping tool, will be shown with an extended projector library, LED tile and projection mirror integration, plus layered project files for comparing setups. Disguise is also preparing an integration with Smart Monkeys’ ISAAC platform, adding a content management system, scheduling and infrastructure monitoring so teams can run Disguise servers alongside wider AV systems from a browser. Inside Designer, new Looks and Compositions features introduce API-friendly ways to expose content and brightness parameters and package complete looks for playback and media lifecycle control. With VX servers and the portable X1 solution on display, Disguise is positioning itself as a flexible engine for always-on, spatially rich environments rather than a single-purpose media server.
dBTechnologies: IS Series and Aurora Cloud PaaS for Connected Audio
dBTechnologies is pairing hardware and cloud-based AV solutions to give integrators more control over installed sound systems. The IS Series, a passive loudspeaker line for permanent installations, aligns loudspeakers, IA Series amplification and Aurora Net control in one platform, helping reduce tuning time and keep multi-room deployments consistent. Listening sessions at InfoComm 2026 AV demos will highlight controlled directivity and spatial coherence, while the VIO line array and Ingenia steerable columns round out the portfolio. The new Aurora Cloud PaaS extends Aurora Net into the cloud, supporting remote monitoring, device management and data analysis for connected audio fleets. According to dBTechnologies, Aurora Cloud adds real-time alerts for disconnections or anomalies plus scheduled reports, enabling structured, data-driven workflows for verification and maintenance across rental and fixed-install systems.
What These Launches Mean for Tomorrow’s AV Integrator
Across XTEN-AV, Disguise and dBTechnologies, a shared pattern emerges: AV automation platforms, immersive audio technology and cloud-based AV solutions are converging into continuous, data-informed workflows. Design teams can move from browser-based projection planning to API-driven media management, while operations teams track system health through cloud dashboards and connected service tools. For integrators, this means project value extends far beyond day-one commissioning. AI-assisted proposals, cloud monitoring and integrated CMS tools help standardize processes, reduce manual coordination and support long-term service contracts. InfoComm 2026 AV announcements signal that clients will expect connected systems that can be monitored, updated and evolved over time. Integrators who adapt their processes around these platforms will be better positioned to deliver reliable experiences and recurring services rather than one-off installations.
