AV Software Platforms Take Center Stage at InfoComm
AV software platforms are integrated applications that combine design, control, automation, monitoring and media management to help teams plan, deploy and operate audio visual systems across connected networks. At InfoComm, these platforms drew attention as vendors showed how software now connects design rooms, control racks and live stages in one workflow. Visionary Solutions, XTEN-AV and Disguise each focused on a different part of the chain: IP-based routing and control, audio visual automation for project operations and live entertainment technology. Together, their announcements pointed toward AV-over-IP routing as the backbone for modern systems and toward cloud-style tools for AV integrators. For visitors walking the floor, the common thread was clear: instead of isolated boxes and spreadsheets, software is becoming the main place where projects are designed, delivered and supported over time.
Visionary’s nexAV We-Cosystem Unifies AV-over-IP and Control
Visionary Solutions introduced the nexAV We-Cosystem as a software environment built for converged AV and IT networks, with AV-over-IP routing and switching at its core. The platform joins media transport, audio DSP, room and enterprise control, device discovery, workflow orchestration and user-interface development under one interface for applications from hospitality to large enterprise deployments. According to Visionary, the Flex Architecture DSP framework and integrated Audio Engine use template-based workflows so teams can standardize designs yet still tailor systems for specific rooms or campuses. Native Dante and AES67 support allow nexAV to slot into modern networked audio systems while keeping configuration inside the same environment as video routing. A control layer based on the open-source Node-RED framework underpins automation, giving integrators a familiar way to build logic and extend control while AV-over-IP routing remains tightly linked to software-driven workflows.
XTEN-AV Extends AI-Powered Automation Into Service Operations
XTEN-AV used InfoComm to highlight how its AI-powered operations platform now spans the full project lifecycle for AV integrators and enterprise teams. Initially known for AV design automation, proposal generation and documentation, XTEN-AV is expanding beyond installation to focus on long-term service operations, where many integrators earn ongoing business. The centerpiece is X-PRO Service, a framework for post-install management that pulls service coordination, maintenance workflows, technician scheduling and recurring support into the same ecosystem used for design and delivery. Today, many teams juggle spreadsheets, email threads and disconnected ticketing tools; XTEN-AV’s bet is that audio visual automation belongs in one connected platform. “AV integrators don’t stop supporting a client once installation is complete,” said Sahil Dhingra, co-founder and CEO of XTEN-AV. The company’s InfoComm message, “Design it. Deliver it. Service it. All inside XTEN-AV,” sums up its direction.
Disguise Advances Live Entertainment Technology and Collaboration
Disguise focused on live entertainment technology and immersive attractions with updates that link creative design more closely to system operations. A new version of Mapping Matter, its web-based projection mapping tool, adds an extended projector library, support for LED tiles and projection mirrors, plus layers so designers can compare multiple configurations in a single project file. At the Smart Monkeys booth, Disguise is previewing integration with the ISAAC platform, adding a CMS, scheduling and infrastructure monitoring so operators can run Disguise systems from a browser alongside their wider AV setup. Two new Designer software features deepen this link: Looks, a track type that exposes parameters like content and brightness through API endpoints, and Compositions, portable packages representing a Look for playback with their own API set for media lifecycle management. Combined with Planar demonstrations and X1 software access, these tools aim to give AV teams more flexible, network-aware control over complex shows.
What These Launches Signal for AV Integrators and Enterprises
Taken together, the announcements from Visionary Solutions, XTEN-AV and Disguise outline where AV software platforms are heading. Visionary’s nexAV We-Cosystem focuses on converged AV and IT networks, binding AV-over-IP routing, DSP, and control so integrators can design around real operational needs instead of hardware limits. XTEN-AV targets the business side with audio visual automation that connects proposals, project delivery and service operations in one environment, reducing scattered updates and manual coordination. Disguise, meanwhile, is strengthening AV integrators tools for live environments by tying creative workflows to browser-based operations and API-driven control. For enterprises, hospitality, and entertainment venues, the impact is a growing expectation that AV systems behave like other networked services: centrally managed, data-aware, and ready for continuous evolution through software updates rather than disruptive hardware swaps.
