From Device Control to Enterprise Intelligence
AV software platforms are integrated environments that connect screens, sensors, collaboration tools, and business systems so organizations can manage devices, content, data, and workflows as one coordinated digital estate rather than as isolated components. At InfoComm, this definition is shifting further, as vendors move beyond basic enterprise device management to AI-driven services that interpret telemetry, automate tasks, and inform business decisions. Instead of software that waits for commands, platforms increasingly act as digital staff that look after uptime, content relevance, space utilization, and even monetization. This evolution ties AV closer to IT and operations, merging signage, collaboration, IPTV, and room control into composable systems. Hospitality, healthcare, education, and corporate environments now expect analytics-ready data from their AV networks, turning formerly passive displays into endpoints in wider enterprise intelligence strategies.
Utelogy and Korbyt: Automation for Always-On Networks
Utelogy positions its platform as a “Service-as-Software” layer where AV management operates itself, automating work that once required manual intervention. Built on nearly two decades as a system of record for meeting spaces and devices, it adds agentic AI that monitors performance, diagnoses issues, and applies self-healing workflows before users notice problems. This model fits organizations consolidating AV, UC, and IoT into unified enterprise device management. Korbyt is pushing in a similar direction from the digital signage side. Its AI agents focus on uptime and content operations across distributed networks. ScreenDetective scans for black screens or frozen content and triggers automated recovery, while Launchpad 2.0 reshapes content publishing for non-technical staff with template- and theme-based tools. Together, these approaches show AV software platforms becoming operational intelligence layers that keep communications reliable at scale.
Composable, AI-Connected Signage and Projection Mapping Automation
Navori Labs illustrates how AI-connected signage is expanding from playlist management to full network orchestration. Its next-generation composable platform gathers content management, device control, data integration, analytics, and monetization in one environment. A central feature is Navori MCP, a model context protocol that standardizes links to external AI services and business applications so teams can automate tasks and interrogate screen networks using natural language. At the same show, Scalable Display Technologies focuses on projection mapping automation with its Atlas software. Atlas performs automatic geometric correction, edge blending, color matching, and alignment for multi-projector installations on complex 3D surfaces. During the Mount Rushmore demonstration, the company will repeatedly disturb alignment and rerun calibration to prove how quickly Atlas restores a seamless image, underscoring how automation now underpins large-scale immersive AV experiences.
Vertical Hubs: Hospitality, Healthcare, Sports, and Enterprise
Uniguest’s Hub platform shows how AV software platforms are being tailored for specific industries rather than sold as one-size-fits-all tools. Hotel Hub, Healthcare Hub, Sports Hub, Casino Hub, Enterprise Hub, and Campus Hub blend digital signage, IPTV, enterprise video, and communications tools with integrations geared to each environment. According to Uniguest, its platform already supports more than 1.1 million deployed endpoints worldwide, indicating the scale at which these hubs now operate. Deep integration ecosystems connect to hospitality systems, healthcare applications, POS platforms, sports data feeds, workplace technologies, and business apps, helping remove silos between AV and core operations. This verticalization reflects a broader trend: operators want AV software that understands their workflows and compliance needs, not generic dashboards. The result is sector-specific enterprise intelligence that turns displays into context-aware communication nodes.
Workplace Experience Management and the Convergence with IT
In corporate environments, AV software platforms are converging with IT-driven workplace experience management. 22Miles’ DX Pro visual experience platform now integrates natively with Microsoft Places, binding digital signage, wayfinding, videowalls, and space management to intelligent scheduling and room reservation. DX Pro turns Places into a single source of truth that updates room boards and signage in real time and delivers turn-by-turn 3D wayfinding so employees can move from booking to arrival without confusion. This deep software convergence shows how AV is no longer an overlay on workplace systems; it is part of them. As AI, projection mapping automation, and industry-focused hubs mature, InfoComm’s exhibitors signal a future where AV software platforms are central to business intelligence, blending screens and sensors into the standard enterprise stack for operations, communications, and employee experience.
