LG OLED TV Deals: 77" B5 Price Crash and Evo C6 Value Pick

Deal Verdict: Are These LG OLED Discounts Worth It?

LG OLED TV deals currently slash prices on two key models—the 77-inch OLED B5 and the midrange Evo C6—making large-format, self-lit pixel technology far more affordable for buyers who want deep blacks, accurate color, and flagship-level features without paying flagship-level prices. This is a strong moment to upgrade if you have been waiting for a 77 inch OLED discount or a best value OLED TV option that balances performance, features, and long-term usability. Verdict: the 77" B5 at USD 1,399.99 (approx. RM6,450) after USD 1,600 (approx. RM7,370) off is a genuinely excellent price for a screen of this size and specification. The Evo C6 at USD 1,999.99 (approx. RM9,210) for 65 inches costs more, but undercuts higher-end rivals by USD 1,400 (approx. RM6,460) and earns its place as an OLED value choice. If you value size-to-price ratio, the B5 wins; if you want brighter midrange OLED with strong smart features, the C6 is the smarter spend.

LG 77" OLED B5: Huge Screen, Heavy Discount

The 77-inch LG OLED B5 is the headline 77 inch OLED discount: it now sells for USD 1,399.99 (approx. RM6,450), a full USD 1,600 (approx. RM7,370) below retail. That kind of cut is rare for a panel this large, and it turns the B5 into a practical entry point into big-screen OLED rather than a luxury splurge. You get over 8.3 million self-lit pixels for perfect black levels and accurate color, a native 120Hz refresh rate, and the Alpha 8 AI Processor Gen2 that automatically adjusts both picture and sound based on what you’re watching. For home cinema, Dolby Vision, Dolby Atmos, and Filmmaker Mode cover high-end HDR and more cinematic presets. For gaming, four HDMI 2.1 inputs, support for NVIDIA G-Sync, AMD FreeSync Premium, and VRR, plus LG’s Game Optimizer and Game Dashboard make this a strong choice if you split time between movies and fast-paced games. According to one review, “At USD 1,399.99 — USD 1,600 off — it’s a meaningful entry point into large-format OLED.”

LG Evo C6: Best Value OLED TV With Extra Brightness

If you care less about sheer size and more about image refinement, the LG Evo C6 is the best value OLED TV in LG’s current midrange. Priced at USD 1,999.99 (approx. RM9,210) for the 65-inch model, it still sits well below LG’s G6 and a leading Samsung OLED that both cost USD 3,399.99 (approx. RM15,650) at the same size, a USD 1,400 (approx. RM6,460) saving. It delivers a brighter panel compared with the Evo C5, breaking 1,000 nits peak in HDR Filmmaker mode while keeping perfect black levels and very accurate colors in SDR, HDR10, and Dolby Vision. The Evo C6 is a 4K OLED TV with a 120Hz native refresh rate and VRR up to 165Hz, supporting Dolby Vision, HDR10, and HLG. It runs LG’s webOS platform with major streaming apps, AirPlay, Google Cast, and Miracast/WiDi built in, plus hands-free access to LG’s voice assistant alongside other AI helpers. One review concludes that the C6 “replaces the Evo C5 as our Editors’ Choice for OLED value.”

Features That Matter: Alpha 8 AI, Smart TV, and Use Cases

Across these LG OLED TV deals, you are not giving up key features. The B5’s Alpha 8 AI Processor Gen2 automatically tunes picture and sound to match your content, helping everything from streaming drama to live sports look and sound better without constant manual tweaks. On that set, webOS 25 adds Quick Cards for organizing apps by category and gives you access to over 300 free LG Channels, plus a Personalized Picture and Sound Wizard that tailors the image and audio to your preferences. The Evo C6, meanwhile, uses LG’s webOS platform with broad streaming coverage and can act as a hub for smart home devices, controlled with LG’s own assistant or other AI tools. Both models support Dolby Vision HDR, and the C6 goes further with HDR10 and HLG, plus higher peak brightness for rooms with more light. Together, they show how premium OLED technology and smarter AI features are now available at reduced prices for movie fans, gamers, and connected-home users.

Buy if / Skip if

• Buy the LG 77" OLED B5 if you want the largest possible OLED screen at a rare deep discount and prioritize size-to-price value over absolute brightness.
• Skip the LG 77" OLED B5 if you have a very bright room and care more about maximum HDR light output than getting a 77-inch panel.
• Buy the LG Evo C6 if you want the best value OLED TV with improved brightness, excellent color accuracy, and strong streaming support while saving USD 1,400 (approx. RM6,460) versus higher-end rivals.
• Skip the LG Evo C6 if top-tier brightness, Wi-Fi 6E, and the most advanced audio system matter more to you than paying less for midrange OLED.
• Buy the LG 77" OLED B5 if you split your time between movies and gaming and want HDMI 2.1 on all ports plus G-Sync, FreeSync Premium, and VRR.
• Skip the LG Evo C6 if you rarely watch HDR content and don’t need its brighter panel or expanded HDR format support.