How a USD 60 (approx. RM280) Streaming Box Sparked a Buying Frenzy
The Onn 4K Pro streaming box was supposed to be a straightforward budget streaming device: a USD 60 (approx. RM280) Google TV-powered 4K streaming box with Matter support and generous storage. Instead, less than a month after a messy and largely unannounced rollout, it has effectively vanished from Walmart’s shelves. Users report the Onn 4K Pro being unavailable across stores within a 100-mile radius, while Walmart’s own product page currently lists it as out of stock. The appeal is obvious. In a landscape where many premium 4K streaming box options cost significantly more, the Onn 4K Pro offers a full-featured Google TV streamer at a sub-USD 100 price point, making it a standout among budget streaming devices. That combination of low cost and strong specs has turned it into one of the most sought-after 4K streaming box products in the market.
Scalper Resale Prices Expose the Supply–Demand Imbalance
With retail channels drained, scalpers have stepped in to exploit the gap between demand and supply for the Onn 4K Pro streaming box. Listings on eBay and Facebook Marketplace show the device being resold for about USD 100 (approx. RM460), with some offers reaching USD 99.99 (approx. RM460) before delivery charges. That is close to double the standard USD 60 (approx. RM280) sticker price, underscoring just how much consumers value a capable 4K streaming box under USD 100 (approx. RM460). These scalper resale prices offer a clear signal of market demand: buyers are willing to pay a premium to avoid missing out on an affordable yet powerful Google TV streamer. At the same time, the practice is worsening scarcity, as hoarding pulls units out of legitimate retail circulation and funnels them into secondary markets at inflated prices.
Why Budget 4K Streamers Keep Selling Out
The Onn 4K Pro streaming phenomenon highlights a broader trend: strong consumer appetite for budget streaming devices that do not compromise too heavily on features. Walmart’s lineup already includes the Onn 4K Streaming Stick, which launched at USD 39.98 (approx. RM180), and a cheaper Onn 4K Stick that some early buyers reportedly picked up for as low as USD 20 (approx. RM90) before its price rose to USD 40 (approx. RM180). Yet, despite these options, the Pro model—thanks to higher RAM, more storage, and 4K support—has become the most compelling Google TV streamer in Walmart’s range. The rapid sell-outs suggest traditional streaming platforms have left a gap between premium price tags and entry-level performance. Consumers looking for sub-USD 100 (approx. RM460) 4K streaming devices are gravitating toward the Onn 4K Pro, quickly overwhelming available inventory.
Walmart’s Next Move: Cheaper Google TV Stick and Supply Chain Tweaks
Walmart appears to be responding to this demand crunch by broadening its Google TV streamer portfolio. A newly spotted “Onn Full HD Streaming Device” has passed through the FCC, looking nearly identical to the USD 14 (approx. RM60) Onn Google TV Full HD stick released in 2023. The changes are mostly behind-the-scenes: a new manufacturing partner and a shift in production from one factory location to another. Alongside the recently launched Onn 4K Streaming Stick at USD 39.98 (approx. RM180) and the 4K Pro streaming box, this potential Full HD refresh suggests Walmart is trying to secure more reliable supply across price tiers. By diversifying manufacturing and offering both 1080p and 4K streaming box options, Walmart could ease pressure on the Onn 4K Pro and better serve consumers seeking affordable, flexible streaming solutions without resorting to scalper resale prices.