What Samsung’s AI Transformation (AX) Really Is
Samsung’s AI Transformation (AX) is a company-wide program that aims to embed artificial intelligence into the daily work of every employee, making generative AI tools and skills a normal part of software development, marketing, manufacturing, and business operations rather than a specialist activity. Announced on June 9, the AX initiative combines new AI tools, mandatory training, and dedicated AI teams across the Samsung Group. The goal is to boost productivity, automate routine tasks, and encourage workforce AI adoption far beyond the product labs. AX is explicitly framed as an enterprise AI training effort: the company plans to educate roughly 280,000 employees in AI literacy and practical usage by the end of 2026. This move signals that generative AI integration is shifting from isolated pilots to a core capability that touches every function, role, and level of leadership.
Mandatory AI Bootcamps From the C-Suite Down
At the center of AX is a mandatory employee AI bootcamp, starting with top leadership and cascading to the rest of the workforce. Around 50 group presidents will attend a two-day AX Bootcamp at Samsung’s Human Resources Development Institute, where the company is also expected to unveil its group-wide AX Vision. According to Chosunbiz, this vision will outline how AI will be applied across the company’s diverse businesses and subsidiaries. Roughly 2,300 senior executives will then join separate three-day sessions, with the first wave set to finish by mid-August. These leadership-focused programs are more than awareness briefings; they aim to turn decision-makers into active AI users who can sponsor projects, model behaviors, and translate strategy into concrete AI-driven workflows across their teams and departments.
Hands-On Generative AI: ChatGPT, Gemini, and Claude at Work
Beyond training, AX is about real generative AI integration into daily tasks. Samsung will give employees hands-on access to external generative AI services including Google Gemini, ChatGPT, and Claude, with clear expectations that they will use these tools for knowledge work. These systems are slated to assist with software development, marketing content, manufacturing operations optimization, and broader business management. This form of ChatGPT workplace training blends tool access with guided practice, showing employees how to apply prompts, validate outputs, and fold AI suggestions into existing processes. By standardizing access across subsidiaries, Samsung reduces the fragmentation that often slows workforce AI adoption. The company is also aligning tool use with productivity goals, positioning generative AI not as a novelty but as a practical co-worker embedded in day-to-day workflows and performance expectations.
Dedicated AI Departments and a Model for Enterprise AI Training
To sustain the effort, each Samsung subsidiary will establish a dedicated AI department to manage technology rollout, governance, and internal expertise. These teams will support enterprise AI training, identify high-impact use cases, and coordinate shared practices across business units. The structure signals that AX is designed as a long-term transformation rather than a short campaign. It also shows a comprehensive approach to workforce AI adoption: executive bootcamps set direction, employee training builds skills, shared tools enable scale, and local AI departments adapt solutions to specific operations. For other large organizations, Samsung’s AX offers a blueprint: pair an employee AI bootcamp with access to proven generative platforms, define a clear vision for generative AI integration, and build internal structures that keep experiments aligned with business outcomes while continuously upgrading skills across the entire workforce.
