Vision AI Companion Becomes a Standard TV Experience
Samsung is repositioning artificial intelligence as a core part of the TV experience rather than a premium-only perk. Its Vision AI Companion software now spans a broad line-up that includes Micro RGB, OLED, Neo QLED, Mini LED, The Frame and Crystal UHD televisions. Built on Samsung’s existing TV AI stack and tied into assistants such as Bixby, Perplexity and Microsoft Copilot, Vision AI Companion provides on-screen help for content discovery, search and lifestyle prompts. Instead of a static interface, the TV learns viewing habits and responds to what is happening on screen, suggesting what to watch next, what music to play or even what to eat while you watch. By rolling Vision AI Companion out across more categories and screen sizes, Samsung is signalling that AI smart TV features are no longer reserved for flagship models, but part of its default home entertainment offering.
AI Smart TV Features From Micro RGB to Neo QLED
Across the new range, Samsung is weaving AI into picture, sound and gaming features. At the top end, Micro RGB sets in the R95H and R85H series use individually controlled red, green and blue micro LEDs, backed by a Micro RGB AI Engine Pro to tune colour, motion and depth. OLED models such as the S95H layer on art-centric options like Pantone Validated ArtfulColor and access to the Art Store, while also targeting gamers with high-refresh motion handling and support for major variable refresh rate standards. Neo QLED models, including the QN70H and QN80H, pair Quantum Mini LED hardware with NQ4 AI processing for 4K upscaling and gaming performance up to 144Hz on selected sizes. Even Mini LED and The Frame Pro lines benefit from AI-led picture modes and connected features, extending the influence of Neo QLED AI tools beyond traditional high-end buyers.
AI Upscaling, Sports Modes and Tailored Audio for Everyday Viewing
Beyond headline hardware, Samsung is focusing on practical AI tools that improve daily viewing. AI Upscaling Pro analyses low-resolution video in real time, sharpening detail, enhancing depth and boosting contrast so older content looks cleaner on modern 4K panels. Colour Booster Pro classifies scenes and adjusts colour output to keep images vibrant without over-saturating them. For sports fans, AI Football Mode Pro studies ball movement, field colour and stadium audio to fine-tune both picture and sound. Viewers can also use AI Sound Controller Pro to rebalance audio elements such as commentary, crowd noise, dialogue and background music. These AI smart TV features aim to reduce manual tweaking, letting the television adapt to movies, live sports and games as conditions change, creating a more consistent, personalised experience for mainstream audiences.
Pricing Makes Samsung Vision AI Accessible
A key shift in this generation is how far down the price ladder Samsung’s AI features now reach. Crystal UHD televisions, which sit at the entry level of the line-up, start at NZD $899.95, yet still benefit from the broader push to make Samsung Vision AI a standard capability. Neo QLED models such as the QN70H begin at NZD $1,599.95, while Mini LED options in the M70H series start at NZD $1,099.95. At the other extreme, the 115-inch Micro RGB R95H is priced at NZD $42,999.95 and the 55-inch R85H at NZD $4,699.95, underlining how the same AI philosophy now spans both aspirational and budget-friendly sets. By aligning AI smart TV features with a wide price spectrum, Samsung is effectively normalising AI-assisted viewing, allowing more households to experience tools like Vision AI Companion without paying flagship premiums.
Connected Services, Long-Term Support and Why It Matters
Samsung’s AI strategy is reinforced by a broader ecosystem of services and long-term support. Selected televisions add Google Cast, enabling quick sharing of video, music and photos from compatible mobile devices, while Google Photos memories appear through Samsung Daily+ and the Now Brief widget on supported sets. Samsung TV Plus continues to offer free, ad-supported channels and on-demand content on eligible devices, complementing traditional broadcast and subscription apps. The company is also committing to seven years of Tizen OS upgrades on 2026 TV models, backed by Samsung Knox Security to monitor for harmful apps or sites and protect sensitive data. For consumers, this combination of Vision AI Companion, Neo QLED AI processing, robust casting options and extended software support means that investing in a new Samsung TV is less about chasing the latest panel and more about gaining a long-lived, AI-enhanced hub for home entertainment.