From Vacuum Challenger to Smart Home and Mobility Contender
Dreame smart appliances started out as aggressive challengers in robot vacuums and smart cleaning, and the brand is now pushing far beyond floors. Today, Dreame Technology positions itself as a global high‑end technology company with products in smart cleaning, lifestyle, kitchen, personal care, and increasingly, large smart home appliances such as washing machines, refrigerators, and air conditioners. The company’s growth is backed by heavy R&D: over 70 percent of its staff are research personnel, and it has filed more than 10,000 patents spanning high‑speed motors, multimodal AI perception, and bionic robotics. Dreame’s robot vacuums already rank first in 30 markets, and its products now serve more than 42 million households across 120 countries and regions via over 6,500 offline retail stores. This technical and distribution foundation sets the stage for Dreame’s next act: building a connected smart home ecosystem that stretches from the living room to the driveway.
Inside DREAME NEXT: A Four‑Day Blueprint for an Intelligent Future
The DREAME NEXT event in San Francisco is Dreame’s most ambitious international showcase yet, and its format reveals how the company sees the future of tech. Over four days, Dreame is organizing launches and forums around five pillars: Drive Next for smart mobility, Living Next for smart home appliances, Connect Next for personal devices, Self Next for premium personal care, and Humanity Next for long‑term human‑technology questions. Each segment promises multiple global‑first products and ecosystem announcements, including more than 20 smart home products with industry‑first technologies under the Living Next banner. On the mobility side, Drive Next will debut the Nebula NEXT 01 JET Edition rocket‑powered vehicle, featuring a 2160‑line LiDAR system and advanced autonomous driving. With global thought leaders and scientists joining forums on AI, productivity, and civilization, DREAME NEXT is designed less as a single launch and more as a statement of Dreame’s intent to shape the next decade of intelligent living.
Liu Yifei and the Rise of Lifestyle‑Driven Large Smart Home Appliances
Dreame’s appointment of renowned actress Liu Yifei as Global Brand Ambassador for smart large home appliances underscores a clear shift toward lifestyle‑driven branding. Announced during AWE 2026, the partnership signals a comprehensive upgrade of Dreame’s image as it pushes deeper into high‑end large smart home appliances worldwide. This isn’t just about adding a famous face; it’s about framing products like the flagship L9 Washer‑Dryer Set and Z‑Fresh refrigerator as objects of desire that blend aesthetics with intelligence. Dreame’s large smart home appliances have already collected more than 10 international design and innovation awards, including the iF Design Award and Asia Design Prize, validating this premium positioning. By pairing award‑winning industrial design—such as zero‑gap built‑in installations, Nebula Gray stone‑like finishes, and sophisticated control interfaces—with a celebrity tech ambassador, Dreame is tapping into aspirational lifestyle cues that traditional appliance brands are only beginning to fully embrace.
Why Ecosystem Thinking Matters in the New Appliance Era
Dreame’s strategy hinges on ecosystem thinking: every product, from a washer‑dryer to a rocket‑powered vehicle, is an expression of shared engineering and AI capabilities. The same high‑speed digital motors that power cleaning devices support automotive powertrains, while real‑time perception AI and bionic robotic arms show up in both home and mobility products. In the smart home ecosystem, Dreame is weaving together large smart home appliances like the L9 Washer‑Dryer and Z‑Fresh refrigerator with connected features such as Dreame app control, FreshLoop Plasma Air Circulation, and Dual Cooling Systems. The brand’s expansion into washing machines, refrigerators, air conditioners, and kitchen appliances—alongside personal devices and premium personal care—means consumers can increasingly adopt a single platform across rooms and routines. For users, this ecosystem approach promises more coherent interfaces, better data‑driven automation, and fewer fragmented apps, pointing to a future where appliances behave less like isolated gadgets and more like a coordinated digital household.
Challenging Established Giants and What It Means for Consumers
By combining a multi‑category ecosystem, heavy R&D, and lifestyle branding, Dreame is positioning itself against long‑entrenched appliance giants. Its smart cleaning products already lead in sales across Southeast Asia, and the brand is now strengthening an all‑category ecosystem through the rollout of washing machines, refrigerators, and air conditioners in markets such as Singapore, Vietnam, and Thailand. At DREAME NEXT, the company is using global‑first launches in smart mobility, home, and personal devices to show that emerging brands can innovate across domains, not just in niche gadgets. For consumers, this shift means more choice beyond the usual big brands when building a smart home ecosystem. Dreame smart appliances offer a blend of design‑driven large smart home appliances, app‑connected convenience, and forward‑looking AI capabilities. As more households look for integrated solutions rather than one‑off devices, Dreame’s ecosystem‑oriented strategy could accelerate competition and innovation across the entire smart home landscape.