Modern Style Icons and How They Shape Personal Taste
Modern style icons are public figures whose consistent fashion, beauty and lifestyle choices influence what people buy, how they dress and the way they express their personality through everyday rituals. Their wardrobes, make-up bags and off-duty habits work as living moodboards, offering practical inspiration rather than strict rules. Georgia May Jagger, Lizzy Jagger and Pandora Sykes are prime examples: each mixes statement pieces with reliable basics, vintage finds with careful investments. Their celebrity fashion favorites show that true personal style is less about following micro trends and more about knowing which silhouettes, textures and products you return to again and again. From sculptural dresses to low-key brow mascara and hard-working travel accessories, their routines reveal how a clear point of view turns a pile of clothes and products into something that feels polished and individual.
Georgia May Jagger: Statement Pieces and Everyday Cool
Georgia May Jagger’s wardrobe balances theatrical glamour with easy denim. One of her most cherished pieces is a rainbow chiffon cape dress by Thierry Mugler, a rediscovered heirloom that nods to family history and bold eveningwear. Day to day, she leans on vintage Levi’s Silvertab jeans as a repeat hero, proving that relaxed, lived-in denim is a lifestyle essential. For tailoring, she relies on a pair of black suit trousers from The Row that “go with everything”, showing how one sharp, neutral trouser can anchor bolder tops and accessories among celebrity fashion favorites. She often returns to Vivienne Westwood for clothes that feel fun to wear, and she stacks her sister Jade’s jewellery designs, especially rings, for a personal finishing touch. The lesson: invest in one outstanding dress, one flawless trouser, and denim you reach for without thinking.
Lizzy Jagger: Transformative Dresses and Forever Jumpsuits
Lizzy Jagger’s style centres on pieces that feel transformative the moment they are zipped up. Her top pick is an Antony Price dress, the kind of sharply cut design that reshapes posture and mood in one go. She always comes back to Zac Posen for beautifully cut dresses that help you feel your best at formal events. For a modern twist on eveningwear, Lizzy treasures a black silk Saint Laurent jumpsuit she never plans to part with, proof that a tailored one-piece can be as timeless as a gown in beauty product picks and outfits alike. Her most-worn item, however, is a custom-made Vivienne Westwood jester catsuit, a playful yet iconic look she has worn more times than she can count. Together, these pieces show how a concise edit of dramatic silhouettes can define a signature style without needing a crowded wardrobe.
Pandora Sykes: Beauty Product Picks and Thoughtful Rituals
Writer and podcaster Pandora Sykes builds her look from thoughtful beauty product picks and small daily rituals. For brows, she rates By Ellie’s brow mascara, which adds volume while avoiding an over-laminated finish. Her lip of choice is Bobbi Brown’s ‘Crushed’, a pinky nude-brown she repeats across her make-up bag, alongside Merit concealer and Merit’s Bronze Balm in ‘Clay’. No7’s Prime Forever Weightless Moisturiser keeps her skincare calming and unfussy. According to No7 research, “over a third of women in the UK say a skincare routine brings happiness to their everyday life”, which encouraged her to be consistent with gua sha, body brushing and No7’s Prime Forever SPF50 Primer. She has worn Escentric Molecules 01 as her signature scent for about a decade, switching from Le Labo’s Santal 33 and owning no other fragrances, underscoring the power of choosing one fragrance and committing.
Lifestyle Essentials and How to Build Your Own Signature Edit
Beyond wardrobes and beauty shelves, these British style icons rely on lifestyle essentials that support their routines. For travel, Pandora Sykes swears by Space NK travel pouches, an XL Chilly’s water bottle, earplugs and a large cashmere scarf from Begg & Co, plus zippered packing cubes when she flies with her three children. At home, she keeps everyday life grounded with flat whites from Sonora in Kensal Green or coffees made on her Sage Barista Touch machine, and she cooks simple bowls of prawns, vegetables and brown noodles, or risotto with pea and chorizo or squash and goat’s cheese. To build your own signature edit, follow their lead: combine one or two showpiece garments, well-cut basics, a streamlined make-up selection and a handful of practical accessories you use constantly. Personal style grows from repetition, not excess.
