A New Ultra-Tier Flagship Phone Launch
Vivo is pushing deeper into the premium segment with the first global launch of its X300 Ultra, a top-tier X Series device that clearly targets camera enthusiasts and power users. The phone debuts as the brand’s halo imaging model, sitting above the X300 FE and signalling a stronger focus on ultra-premium hardware and long-term support. With up to seven years of security maintenance promised, the X300 Ultra is designed as a long-lifespan flagship rather than a short-cycle upgrade. Its positioning also clarifies Vivo’s dual-flagship strategy: the X300 FE as a compact, more accessible flagship, and the X300 Ultra as a full-featured showcase for cutting-edge photography and performance. This split mirrors broader industry moves where brands differentiate their mainline flagships by size, camera ambition, and price, rather than relying on a single hero device to cover every type of user.
Vivo X300 Ultra Specs: Snapdragon 8 Gen 5 and 32GB RAM
At the heart of the Vivo X300 Ultra is Qualcomm’s Snapdragon 8 Elite Gen 5 chipset, paired with Vivo’s VS1+ imaging chip to handle both raw performance and camera processing. The phone offers configurations with up to 32GB of RAM and up to 1TB of storage, underlining its role as a no-compromise flagship. A 6.82-inch 2K ZEISS Master Color Display fronts the device, while an ultrasonic fingerprint scanner and IP68/IP69 dust and water resistance round out the premium hardware package. The battery is a sizable 6600mAh unit, supported by 100W wired charging and 40W wireless charging, making it one of the more aggressive implementations of 100W fast charging in a mainstream flagship. Against other Snapdragon 8 Gen 5 phones expected this year, the X300 Ultra’s combination of memory headroom, display quality, and durability features positions it as a serious contender for power users.
Imaging First: ZEISS Optics and 200MP Telephoto Ambitions
The X300 Ultra doubles down on Vivo’s reputation for camera-centric design. Its ZEISS co-engineered triple rear setup revolves around three prime-style focal lengths: a 14mm ultra-wide, a 35mm main camera, and an 85mm telephoto. The headline feature is the 200MP ZEISS APO telephoto at 85mm, which supports up to 60fps autofocus tracking for fast-moving subjects such as sports or concerts. Vivo also includes gimbal-grade optical stabilisation, aiming to keep handheld telephoto shots steady where many rivals struggle. For creators, all rear cameras support Multi-Focal 4K 120fps 10-bit Log video and Dolby Vision, complemented by Film Look presets, custom LUTs, and a Pro Video Mode that mimics cinema cameras. Optional 200mm and 400mm ZEISS telephoto extenders further push the X300 Ultra into territory usually reserved for dedicated cameras, giving it a unique angle among flagship camera phones.
How the X300 Ultra Compares to the X300 FE
While both the X300 Ultra and X300 FE share Snapdragon 8 Gen 5-class performance and a clear focus on photography, their roles in Vivo’s lineup differ. The X300 FE is framed as a compact flagship with a 6.31-inch flat display, up to 24GB of RAM, and a 6500mAh battery. It features a 50MP ZEISS telephoto camera that can reach 200mm equivalent with the ZEISS Telephoto Extender Gen 2, plus 90W wired and 40W wireless charging. In contrast, the X300 Ultra offers a larger display, up to 32GB RAM, 6600mAh battery, 100W wired charging, more advanced ZEISS optics, and higher-end video tools. The X300 FE starts at RM3,299, while the X300 Ultra begins from RM5,899, creating a clear flagship tier differentiation. Users effectively choose between a lighter, practical “everyday flagship” and a fully loaded imaging powerhouse.
Positioning Against Other Snapdragon 8 Gen 5 Phones
In a year where many brands are rolling out Snapdragon 8 Gen 5 phones, Vivo’s X300 Ultra stakes its claim through imaging and longevity rather than sheer benchmark figures. The combination of a 200MP telephoto, ZEISS-branded optics, cinematic video features, and optional long-reach telephoto extenders gives it a distinct identity in the flagship phone launch landscape. Meanwhile, 100W fast charging, a large 6600mAh battery, and up to 32GB RAM target power users who demand both endurance and speed. The X300 FE complements this by bringing similar core performance and battery capacity to a smaller, lighter body with a lower entry price, appealing to users who value practicality but still want strong zoom and AI photography features. Together, the X300 Ultra and X300 FE illustrate Vivo’s strategy to expand its premium footprint by offering differentiated, photography-led flagships instead of a one-size-fits-all approach.
