Stocking up during Black Friday beauty sales in Malaysia works best when you know what your favourites normally cost at Watsons or the brand's official store — because marketplace "deals" on skincare are sometimes priced above them. If you only have a minute, our top three picks for 2026 are the La Roche-Posay Effaclar Ultra Concentrated Serum, the ANESSA Perfect UV Sunscreen Mild Milk and the Beauty of Joseon Tinted Mineral Dayscreen.
Black Friday 2026 falls on Friday, November 27, with Cyber Monday on November 30, while Shopee and Lazada save their biggest sales for 11.11 and 12.12. Skincare goes on promotion often, so the smart move is to buy the products you already use up, at a price below their usual one. Below are six picks with their usual prices at official channels, checked on September 22, so you can tell a real deal from a padded one.
The list runs in two groups. First, two sunscreens for everyday use in Malaysian heat.
1. ANESSA Perfect UV Sunscreen Mild Milk SPF50+ PA++++ 60ml
Around RM141 at Watsons, and we saw it on promotion at RM98.98. Shiseido's long-running sunscreen in its gentle version, which the brand says is suitable for sensitive skin, including children's, and uses its Auto Booster technology to hold up better against sweat and water. On Lazada as a single bottle or a twin pack — work out the price per bottle and compare it with Watsons before you buy.
2. Beauty of Joseon Tinted Mineral Dayscreen SPF30 40ml
Around RM87 at Watsons, often on promotion at about RM74. New this year, this tinted mineral sunscreen uses non-nano zinc oxide with fermented brown rice and ceramides, and the brand says it gives light to medium, buildable coverage across 15 shades. On Lazada in shade 47N. A good choice if you want sunscreen and a bit of coverage in one step.
Next, four serums worth restocking when they drop in price.
3. La Roche-Posay Effaclar Ultra Concentrated Serum 30ml
Around RM171 at Watsons and pharmacies. Made for oily, blemish-prone skin, it combines salicylic acid, glycolic acid, LHA and niacinamide; the brand says it visibly reduces the look of marks over 28 days. On Lazada at a clearly lower price than usual when we checked — the best genuine deal on this list.
4. La Roche-Posay Hyalu B5 Eye Serum 15ml
Around RM153 at Watsons, and we saw it at RM137.61 on promotion. An eye serum with a massaging roller tip, two types of hyaluronic acid and vitamin B5, plus caffeine and niacinamide; the brand says it targets the look of fine lines, dark circles and dryness, and it is fragrance-free. Check the Watsons price first — some marketplace listings are priced higher.
5. Some By Mi AHA BHA PHA 30 Days Miracle Serum 50ml
Around RM101 at Watsons, and we saw it at RM70.70 on a 30% promotion. A long-running Korean favourite that blends AHA, BHA and PHA with tea tree and centella; the brand positions it for skin prone to breakouts and clogged pores. See it at Watsons. If you are new to acids, start by using it a few times a week.
6. Bioderma Hydrabio Hyalu+ Serum 30ml
Around RM180 at Bioderma's official LazMall store, and we saw it at RM143.92 on promotion. A hyaluronic acid serum for dehydrated, sensitive skin; the brand says its Aquagenium+ technology hydrates instantly and helps skin look plumper. Buy it from Bioderma's official store, and check the expiry date shown on the listing.
When to buy
Three windows matter this season: 11.11 on November 11, Black Friday from November 27 to Cyber Monday on November 30, and 12.12 on December 12. Watsons and brand stores run their own promotions in between, so keep the usual prices above in mind and only stock up when a deal beats them.
Frequently asked questions
Are beauty deals on marketplaces cheaper than Watsons?
Not always. When we checked, several skincare listings on Lazada were priced above the same product at Watsons or the brand's official store. Compare the price per bottle before you buy.
How do I avoid fake skincare?
Buy from the brand's official store on LazMall or Shopee Mall, Watsons, Guardian or Sephora. Be wary of prices far below every official seller, and check the expiry date and packaging when your order arrives.
Is it worth buying twin packs of sunscreen?
If you use it every day, yes — sunscreen runs out quickly. Just work out the price per bottle and make sure the expiry date gives you enough time to finish both.
Can I use an acid serum every day?
Follow the brand's directions, and if you are new to acids, start slowly and use sunscreen every morning. Stop using a product if it irritates your skin.
See today's beauty and fragrance deals on our Black Friday page →
