From YouTube Tutorials to Her Own Bronze Balm Stick
Olivia Jade Giannulli has spent more than a decade letting fans get ready with her online, so launching her own Olivia Jade makeup line felt like a natural next step. Her brand, O.Piccola, nods to her beauty mantra that “a little goes a long way,” and its debut hero is the Bronze & Glow Balm stick. Longtime viewers may recognize it from recent GRWMs, where a mysterious dual-ended bronzer and highlighter kept appearing in her routine. That secret stick was, in fact, the first O.Piccola prototype she’d been quietly testing for years. After her earlier powder bronzer collaboration, she realized she no longer reached for powders and wanted a creamier, more modern formula instead. The result is a multi-use balm product designed to melt into skin, delivering warmth and radiance with the same intuitive ease as her tutorial-ready looks.
Why She Ditched Powder for a Multi-Use Balm Product
The Bronze & Glow Balm stick has been in development for five years, born from Olivia’s realization that her everyday routine had shifted away from powders. She wanted something that felt truer to how she actually does her makeup now: quick, dewy, and skin-like. Instead of reviving her original powder bronzer, she created a creamy, dual-ended bronze balm stick pairing a sculpting shade with a glow-giving highlighter. Designed as a multi-use balm product, each end can be tapped along cheekbones, temples, eyelids, or even across the bridge of the nose for a soft, sun-kissed finish. The stick currently comes in three tones—light, medium, and dark—so users can choose the level of warmth that suits them. Olivia is already manifesting an expanded shade range and says she deeply hopes people will love the easy, finger-friendly format as much as she does.
Festival Makeup Essentials: Sunscreen, Glow, and a Flush of Color
Olivia may have skipped this year’s big music festivals to focus on O.Piccola, but her festival makeup essentials are dialed in. For her, SPF is nonnegotiable: she leans on a sheer sunscreen from Isdin and a tinted option from EltaMD to keep skin protected while looking even. In her festival bag, a bronze balm stick is the star, and the O.Piccola Bronze & Glow Balm gives her that just-off-the-desert glow without needing a full makeup kit. She likes to swipe the bronzer end along cheeks and hairline, then tap the glow side onto the tops of the cheekbones for instant dimension. To finish the look, she reaches for Summer Fridays’ Flushed Lip Stain, adding a subtle, comfortable pop of color that lasts through sets. The goal, she says, is effortless radiance that survives long days in the sun.
Inside Olivia’s Everyday Routine and Skin Prep Staples
Even as she builds O.Piccola, Olivia’s vanity still showcases other cult-favorite products that complement her bronze balm stick. Skin prep is central to her look, and she often reaches for Hailey Bieber’s Rhode Glazing Milk, which she loves as a hydrating base both before bed and under makeup. Time spent living in France also turned her into a French pharmacy devotee. She favors Caudalie’s Beauty Elixir facial spray, describing the scent and feel as a spa in a bottle, perfect for refreshing makeup or giving bare skin a glow. For eyes, she relies on La Roche-Posay’s Pigmentclar Eye Cream with its cooling applicator tip to brighten and de-puff. On very dry days, she layers on Weleda Skin Food Original Ultra-Rich Cream, though she warns it’s thick and best for truly parched skin. All of it serves as the canvas for her signature dewy bronze.