What ASUS’s Sweep at the Best Choice Awards Tells Us
ASUS’s performance at Computex, where it earned ten Best Choice Awards across gaming, AI, commercial, and sustainable PC categories, signals a strategic blend of cutting-edge performance hardware and circular design that is shaping the next stage of personal and professional computing. According to TechNetBooks, ASUS captured a Golden Award for the ROG G1000 Edition 20 gaming desktop and a Sustainable Tech Special Award for the ExpertBook Ultra, alongside eight category wins that range from AI computing to auxiliary applications. Together, these ASUS Computex awards display a company betting on both enthusiast power and long-term eco-conscious practices. The spread of wins—from ROG gaming desktops and routers to Zenbook, ProArt, and ROG Thor power hardware—shows that the Best Choice Awards PC landscape is no longer about a single hero product but about ecosystems that connect work, play, and sustainability.
ROG G1000 Golden Award: A Statement on Gaming Desktop Design
The ROG G1000 Edition 20, which secured the ROG G1000 Golden Award, is presented as a flagship example of where high-end gaming desktops are heading. Its matte black-and-gold chassis is styled to sit as comfortably on a collector’s shelf as under a desk, but the more meaningful advance is inside. This is the first prebuilt desktop to include AniMe Holo, a holographic fan system that projects custom animations and branding, blending personalization with hardware. A tri-zone airflow layout separates cooling for CPU, GPU, and power supply, while a thermally isolated chamber hosts a 420 mm liquid cooler that draws outside air, cutting temperatures by up to 16 degrees Celsius. Paired with an AMD Ryzen 9 9950X3D CPU, ROG Astral RTX 5090 graphics, 128 GB of DDR5 memory, full dust filtration, and a physical Fan Key, it underlines ASUS’s claim to gaming innovation leadership.
ExpertBook Ultra: Sustainability Becomes a First-Class Spec
If the ROG G1000 shows where performance is going, the ExpertBook Ultra shows how sustainability is turning into a core buying criterion. Winner of the Sustainable Tech Special Award, the laptop’s chassis uses 90% post-industrial recycled magnesium-aluminum alloy, 30% post-consumer recycled plastic, and 100% recycled rare earth magnets, while still weighing only 0.99 kilograms. Nano Ceramic Technology rated at 9H helps keep durability high despite the lightweight build. Inside, Intel Core Ultra X9 Series 3 processors, Intel Arc Pro graphics, and Intel vPro management give it enterprise-grade performance and control, with the ExpertCool Pro system sustaining up to 50 W TDP. The ExpertGuardian security system aligns with NIST SP 800-193 firmware resiliency, and Digital Product Passport plus Product Environmental Footprint frameworks aim to improve life cycle transparency, showing how ExpertBook Ultra sustainability efforts connect environmental goals with IT management and audit needs.
From AI Rigs to Accessories: A Broad, Competitive ASUS Lineup
Beyond the headline wins, the full list of ASUS Computex awards points to a deliberate, diversified product map. In AI Computing and Tech, the ASUS Ascent GX10 stands out, signaling that ASUS expects dedicated AI machines to sit alongside traditional PCs. Gaming and Immersive Tech awards for the ROG Zephyrus Duo, ROG Flow Z13 KJP, and ROG Rapture GT BN98 Pro show ASUS investing in both mobile gaming form factors and network infrastructure. In the Computer and System category, the ASUS Zenbook DUO UX8407, ASUS ProArt GoPro Edition PX13, and ROG Thor 3000W Titanium III Edition 20 highlight content creation, dual-screen mobility, and extreme power delivery. The ROG Cetra Open Wireless earns recognition in auxiliary applications, reminding us that peripherals are now key differentiators. Together, these Best Choice Awards PC wins show ASUS positioning itself across gaming, creative, AI, and enterprise segments.
What This Means for the Future of PCs
Taken together, the ROG G1000 Golden Award and the ExpertBook Ultra sustainability recognition capture two forces reshaping the PC market: performance specialization and measurable environmental responsibility. Enthusiast desktops, as seen in the ROG G1000, are doubling down on thermal engineering, visual customization, and high-end silicon to justify their place in an era of powerful laptops and cloud gaming. At the same time, the ExpertBook Ultra shows how recycled materials, detailed life cycle data, and firmware resiliency standards can move from optional extras to standard requirements in enterprise procurement. ASUS’s ten Best Choice Awards at Computex suggest that future PC lineups will be judged not only on speed and features, but also on how convincingly they combine sustainability, security, and specialized workloads like AI, gaming, and creative production into a coherent hardware strategy.
