A Music Video That Dresses Pop Like Couture
Troye Sivan’s “She’s the Best” music video is a luxury fashion music video that stages a smoky drag-club fantasy where high-end designer looks, cinematic lighting, and star power from Nicole Kidman and Sasha Colby turn a three-minute pop single into a runway-ready short film. This is not background imagery for streaming playlists; it is a bold thesis about where pop visuals should be heading. Instead of chasing algorithm-friendly minimalism, Sivan doubles down on excess: couture, character, and camp. By recruiting one of Hollywood’s most recognisable actors and a drag icon to share the frame, he signals that this new era is meant to feel big, theatrical, and fashion-obsessed. In a release cycle where every artist is fighting to be seen, Sivan responds with one clear strategy: out-glamour everyone.
Nicole Kidman: From Leading Lady to Nightclub Matriarch
Nicole Kidman’s role in the She’s the Best video is not a novelty cameo; it is the backbone of the visual fantasy. She enters the dimly lit drag club as a self-possessed owner, armoured in a black Dolce & Gabbana calf-length corset dress with sheer lace panels, a feathered coat, black leather gloves, tortoiseshell sunglasses, and crystal drop earrings — the perfect revenge look for a woman who runs the room without raising her voice. Later, an olive-green trench coat gives her an almost film-noir exit, a sharp counterpoint to Sivan’s white sparkly drag dress and feathered coat. This Nicole Kidman collaboration matters because it crowns Sivan’s queer nightlife world with old-school star glamour, while landing in the middle of Kidman’s packed year of Lioness Season 3, Margot’s Got Money Troubles, and an upcoming Practical Magic 2 press tour before the film’s September 11 release.
Sasha Colby and the Power of Drag-Led Storytelling
Bringing Sasha Colby into the She’s the Best video is a statement about who gets to be centered in pop’s most glamorous moments. Inside the ballroom nightclub, Sivan performs both in and out of drag alongside Colby and other performers, treating drag not as decoration but as the beating heart of the narrative. The camera lingers on the club’s chaos and joy: sweat, sequins, and choreography that make the space feel like home rather than spectacle. When Kidman finally joins Sivan on the dance floor while he is in full drag, the scene reads as a blessing from mainstream cinema’s royalty to drag royalty. With a visual co-starring drag royalty alongside one of Hollywood’s biggest actors, Sivan’s latest era is already off to a wild start, and it is drag that anchors its emotional core.
Designer Looks as Narrative, Not Product Placement
What separates this Troye Sivan music video from standard pop fare is how aggressively it treats fashion as storytelling. Kidman’s Dolce & Gabbana corset dress is not there to signal a label; it communicates power, danger, and history the moment she lights a cigarette. Sivan cycles through a sheer Valentino tank top, a Conner Ives Fall 2026 floral opera coat, and black Soft SoHo sneakers from Coach, each look tracing his evolution from boy at the bar to drag-fronted superstar onstage. Because both leads are already faces of multiple fashion brands, the clothes feel like extensions of their public personas rather than borrowed costumes. This is luxury fashion used as emotional language, proof that a music video can be a style editorial and still feel alive, sweaty, and human.
A Defining Visual for Troye Sivan’s Next Era
She’s the Best is more than a standalone clip; it is the opening statement of Sivan’s next chapter. The single launched his new era the day it dropped, with the title track leading into a fourth studio record set for release on October 9. Directed by longtime collaborator Gordon Von Steiner, the video extends the visual world they crafted across Rush, Got Me Started, and One of Your Girls, now elevated with Kidman’s presence and Sasha Colby’s drag authority. Sivan describes the song as chaotic, layered, troubled, and alive, a painting of the high-octane highs of recent years and the solitude beneath them. That duality is exactly what the Nicole Kidman collaboration captures: the glossy fantasy of a luxury club and the quiet confession that “the feminine” has been his constant. For pop fans, fashion obsessives, and style insiders hungry for bolder visuals, this is the video to beat.
