AI’s Memory Landgrab Is Killing the Budget Phone
The disappearance of budget phones is the direct result of AI data centers consuming most of the world’s DRAM chip supply, pushing memory prices so high that sub-$400 smartphones are becoming commercially impossible to build at sustainable prices and forcing manufacturers to abandon affordable models in favor of mid-range and flagship devices designed to survive runaway component costs. This is not a distant risk; it is happening now. AI server operators will soon swallow more than 60% of annual DRAM output, leaving phone makers to fight over the scraps. Memory costs in cheap phones have already swelled to almost 60% of the bill of materials, which means the budget segment is structurally broken. In plain terms, AI’s hunger for RAM is being subsidized by your shrinking choices at the low end of the smartphone market.

How AI Data Centers Hijacked the DRAM Supply
AI went from buzzword to budget-killer the moment data centers started hoarding memory. Large-language models such as ChatGPT, Gemini and Claude demand immense amounts of RAM to run trillions of operations every second, so operators are loading servers with high-bandwidth memory and paying whatever it takes to lock in supply. DRAM prices have surged by as much as 700% since 2022, a spike powered by this AI boom and the fact that three memory makers control about 90% of global output. One report warns that by the end of 2026, more than half of all memory will already be tied up in AI computing, and AI centers could soon account for over 60% of annual DRAM shipments. Worse, a chip wafer shortage is expected to persist until 2030, meaning this squeeze on memory chip supply will not ease soon.

When Memory Is 60% of the Phone, the Math Stops Working
In the budget segment, the DRAM chip shortage isn’t a mild annoyance; it is existential. Analysts estimate that in sub-$400 smartphones, memory now makes up almost 60% of the total bill of materials. According to Omdia, rising memory prices have made these phones commercially unviable, forcing buyers to delay upgrades, stretch to pricier tiers, or give up and buy second-hand instead. Another report goes further, warning that budget handsets around the 1,500 yuan, or about USD 220 (approx. RM1,020), bracket could cease to exist in 2027 because storage alone would account for 60% of the device price, erasing any profit margin without huge price hikes. Manufacturers have tried cutting corners elsewhere with cheaper displays, sensors and RF modules, but low-end phones were already built on razor-thin costs, leaving nothing left to trim.

Phone Makers Are Quietly Pushing You Upmarket
Faced with impossible economics, vendors are not heroically saving budget phones; they are walking away from them. One popular low-cost model, the CMF Phone 2 Pro, was discontinued in under a year, and its successor was cancelled because memory prices made it impossible to offer a meaningful upgrade at a viable budget price. Omdia reports that shipments of sub-$400 smartphones are set to drop 22% year-on-year, while phones above $400 are expected to grow. Manufacturers are shifting production priority toward mid-to-high-end phones, where memory is a smaller slice of the cost and it is possible to juggle other components to absorb part of the shock. In practice, that means you will be nudged toward pricier models with fewer compromises on memory, while the definition of “budget” keeps sliding upwards—all thanks to the AI bubble causing a run on memory chips.

What This Means for Your Next Upgrade
If you have relied on budget phones, the next few years will feel like a squeeze. As memory costs rise and budget phones disappear, new devices at familiar price points are likely to feel slower or more stripped-down than before, if they exist at all. Smartphone shipments overall are expected to fall to their lowest levels since 2013, and many buyers will be pushed into delaying upgrades or looking beyond new devices. One analyst already recommends that anyone struggling with new phone prices consider slightly older or refurbished handsets instead. The pre-owned market is responding, with a 12% increase in trade forecast as people chase premium experiences at lower prices. Whichever road you take—used, refurbished, or reluctantly pricier new phones—the era when AI could grow without touching your wallet is over, and there is no quick fix in sight.


![[Malaysia Set] CMF Phone 2 Pro 5G (256GB ROM | 8GB RAM) 1 Year Nothing Malaysia Warranty | Lazada Malaysia](https://img.milik.ai/product/2026/07/08/a14d07b7-5993-4ad5-b93b-cbe923e4dfa1.webp)




