The Shoe Behind Sawe’s Sub-Two Miracle
When Kenyan star Sabastian Sawe stormed to a 1:59:30 finish at the London Marathon, he didn’t just set a new world record—he became the first person to run an official sub-two-hour marathon. On his feet was Adidas’ latest flagship marathon racing shoe, the Adizero Adios Pro Evo 3, a model now dominating conversations about Adidas super shoes. The Evo 3 weighs just 97g in a standard size, making it the lightest performance running shoe Adidas has ever produced and even lighter than many smartphones. It uses a tall 39mm stack of highly responsive Lightstrike Pro Evo foam and sits just 1mm under World Athletics’ legal height limit for road racing footwear. Retailing at USD 500 (approx. RM2,300), the shoe delivered a clean sweep in London, also carrying Ethiopia’s Yomif Kejelcha under two hours and Tigist Assefa to another women’s-only world record.

How Super Shoes Work—and Why People Call It ‘Mechanical Doping’
Today’s carbon plate running shoes combine three main ingredients: a thick slab of bouncy foam, a rigid plate (usually carbon), and aggressive rocker shaping. In the Adizero Adios Pro Evo 3, Adidas’ reformulated Lightstrike Pro Evo foam is about 50% lighter than earlier versions, while lab testing suggests up to 11% better forefoot energy return and about a 1.6% boost in overall running economy versus its predecessor. That may sound small, but over 42.2km it can translate into serious time savings for elite athletes. Because these shoes store and return more energy than traditional racers, critics argue they amount to “mechanical doping”—technology doing too much of the work. World Athletics stepped in several years ago to regulate stack height and plate designs rather than ban them outright, which is why the Evo 3 was engineered to sit just within the current rulebook instead of outside it.

Sawe’s Response: Tech Helps, Training Wins Races
Sawe anticipated two forms of scepticism after his record: chemical doping and shoe doping. To address the first, he didn’t just accept drug testing—he requested more. Working with Adidas, he asked the Athletics Integrity Unit to test him as often as possible, including in and out of competition and even at home, and was reportedly tested 25 times in just two months before a previous major marathon. Adidas even paid USD 50,000 (approx. RM230,000) to fund additional tests. On the mechanical doping debate, Sawe remains relaxed. He describes the Adizero Adios Pro Evo 3 as “very light, comfortable, and so supportive,” but stresses that the shoe was fully approved under existing rules. His stance mirrors many coaches and sports scientists: supershoes can enhance an already-elite engine, but they cannot replace years of training, high mileage and disciplined recovery.

Adidas vs Nike, Hype Culture and the RM18,000 Resale Craze
Sawe’s run flipped the script on the marathon racing shoes war. Nike spent years chasing a sub-two marathon with its Breaking2 project and Vaporfly line, yet Adidas now owns the first official sub-two-hour mark. Investors noticed: Adidas shares rose about 2% in early trading after the London Marathon, a welcome lift as the brand rebuilds its performance running business and battles rivals like Nike, On and Hoka. The Adizero Adios Pro Evo 3’s launch was perfectly timed, landing just days before London and in extremely limited quantities at USD 500 (approx. RM2,300). Pairs sold out instantly and soon appeared on StockX and eBay for more than USD 4,000 (approx. RM18,400). That kind of resale spike underlines how running shoes have entered sneakerhead hype culture, where scarcity, status and social media often matter as much as performance gains on race day.

Should Malaysian Runners Buy Super Shoes—and What Comes Next?
For Malaysian runners eyeing marathon racing shoes like the Adizero Adios Pro Evo 3, expectations matter. Supershoes tend to benefit runners who already have efficient form, solid weekly mileage, and specific race goals—think chasing a Boston qualifier or a big personal best. For newer runners, the downside is that ultra-soft, high-stack shoes can mask weaknesses, increase calf and Achilles loading, and wear out quickly, which makes a USD 500 (approx. RM2,300) investment hard to justify. A more sensible path for many is to use a durable, moderately plated trainer for workouts and a mid-range racer for race day. As the mechanical doping debate continues, governing bodies may further tighten limits on stack height, plate design or even foam properties. But given how quickly all brands have adopted this tech, the future of marathon racing is almost certainly super—and the question now is how far regulators let it go.

