Gaming Eyewear Collaboration and Charging Gear Go Full Lifestyle
The emerging trend of premium gaming accessory brands partnering with major game publishers for licensed gaming accessories is pushing hardware like eyewear and chargers into lifestyle territory, turning everyday tech into branded gaming peripherals that are designed as much for fandom as for function. What makes this moment worth paying attention to is the speed and intent behind these HoYoverse partnerships: companies are no longer treating a logo slap as a novelty add-on, but as a core design brief. That shift is visible in both UGREEN’s repeat collaborations on themed charging gear and GUNNAR’s new gaming eyewear collaboration built around Zenless Zone Zero’s Soldier 11, and it suggests that accessories are becoming a serious canvas for game identity.
UGREEN and HoYoverse: From Genshin Battery Drains to Honkai Star Rail Gear
UGREEN has already moved beyond the one-off collab stage with HoYoverse, and that matters. Last year, the electronics company partnered with HoYoverse to give its gear a Genshin Impact treatment, a smart nod to the reality that Hoyo games are huge battery sinks on mobile and that themed chargers make for "fun and functional" cross-promotion. This time, the two brands are heading into Honkai Star Rail, combining five pieces of charging and tracking tech with the aesthetics of the turn-based RPG hit. The Limited Collectible Gift Box at USD 249.99 (approx. RM1,150) packs four of the five items plus extra Yao Guang merchandise, which signals a clear intent: this isn’t generic hardware with a print, it is a curated fan product line.
The design choices reinforce that point. UGREEN’s Honkai Star Rail devices look sleek and feel premium, with Yao Guang art and symbols textured into the surfaces instead of flat PNGs. The ice-blue palette matches the character’s white-and-blue design, turning a power bank or charger into a subtle cosplay of your desk. This approach shows that repeat HoYoverse partnerships are not about dumping logos on stock shells; they are about building branded gaming peripherals that live comfortably in public spaces without screaming “merch.”
Soldier 11 Glasses: GUNNAR Makes Game Characters Wearable
Where UGREEN is owning the charging side, GUNNAR is staking out the gaming eyewear collaboration lane. GUNNAR has announced its first collaboration with HoYoverse, starting with Soldier 11 glasses inspired by one of Zenless Zone Zero’s most recognizable operatives. They are available for preorder now ahead of a Q3 2026 release, priced at USD 111.00 (approx. RM510), a deliberate nod to the character’s designation that immediately tells fans these were built with them in mind. That kind of detail is exactly the difference between generic blue-light glasses and something that feels like a limited drop anchored in game lore.
The frame design takes cues directly from Soldier 11’s tactical aesthetic, with a bold single-shield lens silhouette, clean black lines, sharp angular geometry, subtle yellow accents, and ZZZ insignia that reference her faction without overpowering the look. Two lens configurations—Obsidian Amber for maximum blue light filtering during long gaming sessions and Obsidian Sun with a Sun Neutral tint for brighter environments—both use GUNNAR’s G-Shield Plus coating offering anti-reflective, smudge-resistant performance and 100% UV protection, backed by patented tech to reduce digital eye strain. This is licensed gaming accessories territory where the gameplay needs (eye comfort, visual clarity) are treated as seriously as the fandom cues.
Why Fans Care: Function First, Fandom Close Behind
The most interesting part of this trend is how practical the gear is for ordinary players. On the charging side, UGREEN’s Honkai Star Rail devices win because they work: a reviewer was impressed by their balance of functionality and travel convenience, noting how compact hardware and integrated cord storage make them ideal for trips. The Nexode Pro Power Bank, for instance, is described as salt-shaker sized yet able to take a Google Pixel 9 from 7% to full in about an hour. That is the kind of everyday usefulness that turns a themed device into someone’s go-to charger instead of a display-only collectible.
Even small touches matter in daily use. The retractable USB-C cable in the Honkai Star Rail lineup became a favorite because it cuts down on the tangle of wires and the tripping hazards that come with them. On the eyewear side, GUNNAR’s Soldier 11 glasses are not content with looking like a character prop; they offer 100% UV protection and patented lens tech to reduce digital eye strain. When licensed gaming accessories solve real problems—battery anxiety, cable clutter, sore eyes—fans are far more willing to pay a premium for branded gaming peripherals that feel like upgrades, not indulgences.
What Comes Next for HoYoverse-Branded Peripherals
The roadmap is already visible, and it is aggressive. UGREEN x Honkai Star Rail Collection products are now available on major online storefronts, reinforcing that this second HoYoverse partnership is part of a pattern rather than a limited experiment. On the eyewear front, GUNNAR and HoYoverse are presenting the Soldier 11 glasses as the debut in an ongoing collaboration, not a one-off drop. With large active player bases across Zenless Zone Zero, Genshin Impact, and Honkai Star Rail, there is an obvious pipeline of characters and aesthetics to tap for future hardware.
The opinionated takeaway is simple: gaming brands that ignore licensed collaborations at the accessory level are going to look flat beside rivals who turn chargers and glasses into extensions of game identity. As more fans travel with themed power banks that meet airline carry-on rules or wear frames keyed to their favorite operative, the line between “gaming setup” and “daily lifestyle kit” will blur. Those who move fast on thoughtful HoYoverse partnerships and other branded gaming peripherals will own that space, while latecomers will be stuck trying to catch up with logo-heavy merch that feels dated.
