What Samsung’s AI Transformation Program Actually Is
Samsung’s AI Transformation (AX) is a company-wide program that makes generative AI tools and training a standard part of everyday work for all employees, from factory floors to executive offices, with the goal of automating routine tasks and raising productivity across every business unit. Announced on June 9, 2026, AX moves beyond product features and focuses on how the company itself operates. Instead of treating AI as an optional experiment, Samsung is turning it into basic work infrastructure. The AX initiative combines three pillars: broad access to external generative AI services, structured AI education for the entire workforce, and new internal AI teams inside each subsidiary. Together, these elements mark a decisive shift in Samsung’s digital strategy, signaling that future competitiveness depends on how effectively it can embed AI into daily decision-making and operations, not only into devices it sells.
Mandatory ChatGPT and Gemini Access for Every Employee
A hallmark of Samsung’s AI transformation is mandatory, sanctioned access to major generative AI platforms as part of normal work. Under AX, employees across subsidiaries are given company-wide access to Google Gemini, ChatGPT, and Claude, making "ChatGPT employee access" and similar tools a baseline expectation rather than a niche perk. According to Gizmochina, these services will support tasks from software development and marketing to manufacturing and general business operations. That means coders can generate boilerplate code, marketers can draft campaigns, and operations teams can summarize reports or simulate scenarios using a common toolset. By standardizing on multiple external models instead of building a single in-house assistant first, Samsung is effectively running a live comparison lab, letting teams discover which model works best for each workflow while still keeping AI adoption under a single strategic umbrella.
AX Bootcamp: Training 280,000 People in Generative AI
To turn access into productivity, Samsung is treating AX as a generative AI bootcamp for the entire company. Workforce training is central: the group plans to provide AI education to roughly 280,000 employees by the end of 2026, focusing on AI literacy, prompt skills, and integrating tools into daily tasks. The rollout starts with leadership. Around 50 group presidents will attend a two-day AX Bootcamp at Samsung’s Human Resources Development Institute, followed by approximately 2,300 senior executives in intensive three-day sessions scheduled to finish their first round by mid-August. This top-down approach sets expectations that AI use is not optional and that managers must model new habits. During these sessions, Samsung is expected to unveil a group-wide "AX Vision" that explains how AI will be applied across its ecosystem, giving leaders a shared language and plan for changing team workflows.
New AI Departments and the Shift in Internal Operations
Beyond training and tools, AX reshapes Samsung’s operating structure. Each subsidiary will establish a dedicated AI department responsible for managing technology implementation and building internal expertise. These teams will translate the broad AX Vision into practical playbooks: which workflows to automate first, how to connect external models to internal systems, and what guardrails to set. The initiative reflects a wider AI productivity initiative across the tech industry, where automation and data-driven decision-making are becoming core to internal operations. For Samsung, the shift is significant: AI is now treated as shared infrastructure comparable to email or ERP systems, not as one-off projects. Over time, this structure should move AI from isolated pilot experiments to standardized, repeatable processes, making generative tools part of the company’s routine operating rhythm rather than an optional add-on for early adopters.
