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How Iris Law’s Divisive Sneakers Could Shape the Next Big Trend

How Iris Law’s Divisive Sneakers Could Shape the Next Big Trend
Interest|Fashion Industry

From Ballet Flats to Wedge Sneakers: A Definition of the New Polarizing Trend

The new wave of celebrity sneaker trends is defined by stars turning to nostalgic, polarizing footwear styles that split opinion yet generate intense attention, driving both conversation and eventual mainstream adoption through repeated public appearances and social visibility. On August 5, Iris Law was photographed in New York City swapping of-the-moment Mary Janes for Isabel Marant’s Bekett hidden-wedge high-top sneakers, one of the most polarizing footwear trends from the 2010s. That mid-stroll shoe change is more than a cute paparazzi moment; it is a visible pivot from dainty ballet-inspired Mary Jane flats to a chunky, hybrid sneaker that once dominated street style. Law, known as a Mary Jane loyalist with a history of wearing wedge sneakers as a teenager, is signaling that controversial, height-boosting trainers are back in the conversation—and the fashion world is paying attention.

How Iris Law’s Divisive Sneakers Could Shape the Next Big Trend

Why Polarizing Footwear Styles Need Famous Feet

Iris Law’s public embrace of wedge sneakers works because polarizing footwear styles almost always need a famous early adopter before everyone else dares to follow. Isabel Marant’s Bekett sneakers, first released in 2011, became recognizable through their suede Velcro straps and 2‑inch gum soles that lined the closets of Katie Holmes, Anne Hathaway, Kendall Jenner, and Rihanna back in the day. Around the same time, they appeared on Gisele Bündchen’s off-duty looks and in Beyoncé’s “Love On Top” video, turning an odd, hidden-heel trainer into a cultural symbol rather than a niche experiment. That is the real engine of celebrity sneaker trends: the more divisive the design, the more it relies on star power to make the risk feel aspirational instead of embarrassing.

Sneaker Trend Revival: How Wedge Sneakers Keep Coming Back

Wedge sneakers disappeared from fashion’s front row in the latter half of the 2010s, yet they refused to stay buried. The style was reissued as the Balskees in 2021, sparking a fresh sneaker trend revival for the silhouette. In the last year alone, Chrissy Teigen, Zara Larsson, and Chase Sui Wonders have all stepped out in the updated design, renewing interest in what many once dismissed as a dated relic. The pattern is clear: a polarizing style peaks with celebrity saturation, fades when the market chases cleaner silhouettes, then returns when a new set of tastemakers—often younger and less nostalgic—discover it through archive photos and secondhand finds. Iris Law’s recent outing fits this cycle perfectly, acting as another nudge toward asking, with genuine curiosity rather than irony, “Is the divisive look back?”

The Power Loop: Celebrity Endorsement and the Sneaker Market

The sneaker market now relies on a feedback loop between polarizing design and celebrity validation. When Isabel Marant’s wedges showed up repeatedly on Gisele Bündchen and in Beyoncé’s work, they moved from quirky to coveted. That same loop is visible today as Chrissy Teigen, Zara Larsson, and Chase Sui Wonders keep the style circulating in front-row photos and event coverage. Meanwhile, Katie Holmes’ long-running influence in fashion and past association with the Bekett sneakers help keep them in the cultural archive of wearable references. In this climate, Iris Law fashion moments do not operate in isolation; they sit inside a system where every paparazzi shot doubles as a product signal. Polarizing sneakers thrive in that system because strong reactions—love or hate—are the fastest way to turn a marginal design into a mainstream contender.

What Iris Law’s Choice Tells Us About the Next Sneaker Wave

Iris Law trading her Mary Janes for hidden-wedge sneakers on a New York sidewalk shows where sneaker culture is headed next: toward designs that are unapologetically divisive, anchored in nostalgia, and amplified by celebrities who are willing to court mixed reviews. The question “Is the divisive look back?” is less about one shoe and more about a shift in taste. As long as stars continue to recycle once-maligned silhouettes and audiences reward those risks with attention, the market will keep reviving unconventional sneakers and presenting them as fresh. Expect more exaggerated soles, odd hybrids, and archive reissues to move from secondhand listings into the spotlight. If history is any guide, the shoes you swear you would never wear today may be the pair you hunt for tomorrow.

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