Roundup Reveal Week Puts Toy Story 5 Blind Box Toys Center Stage
Disney’s Roundup Reveal Week is giving fans an early look at Toy Story 5 merch, and the message is clear: blind box toys and surprise figures are now core to how big franchises launch collectibles. Ahead of the film’s theatrical debut on June 19, Toy Story 5 is rolling out new Funko Toy Story figures, POP MART blind boxes and MINISO surprise toys, all revealed as part of a coordinated campaign. Together, they cover everything from classic desk-friendly vinyls to keychains and accessories, with a heavy emphasis on mystery pulls and repeatable unboxings. The push also introduces new characters like Lilypad the tablet, Smarty Pants the potty-training toy and Blaze’s pet pig alongside Woody, Buzz, Jessie, Bullseye and Forky. It is a snapshot of how major studios now pair big-screen releases with collectible ecosystems designed for social media sharing, trading and collecting rather than one-and-done purchases.
What Blind Box Toys Are—and Why Collectors Chase the Mystery
Blind box toys are small collectibles sold in sealed packaging that hides which figure is inside. Unlike traditional open-box or window-display merch, buyers do not know if they are getting Woody, Buzz or a deep-cut character until the moment they peel the plastic or pop the lid. Brands like POP MART and MINISO lean into this surprise factor, often mixing core characters with rarer variants to encourage swapping, trading and repeat buys. Funko’s main Toy Story 5 wave is mostly visible packaging, but the overall Toy Story 5 merch strategy clearly embraces the blind box culture popular with younger collectors. The appeal is psychological as much as aesthetic: unboxing becomes a tiny event, something to film, post and share. At the same time, the risk of duplicates and the hunt for specific favorites are now part of the experience, especially when waves introduce new faces fans are meeting for the first time.
Funko Toy Story Figures: Classic POPs Meet New Characters
Funko’s Toy Story 5 lineup anchors the more traditional side of this merch wave, but it still feeds into the same collector mindset. The wave includes seven new Pops: Woody, Buzz Lightyear, Jessie, Bullseye, Lilypad, Smarty Pants and Blaze’s Pet Pig. Bullseye will be available as a POP! Premium figure, while most of the standard Pops will be sold through Funko.com and select retailers, with a portion of the drop at outlets like Entertainment Earth and Amazon. Blaze’s pig appears attached to Jessie’s arm in its sculpt, reinforcing Funko’s focus on character-driven poses over pure mystery. There is no explicit chase variant confirmed yet, but Funko’s history of store exclusives and limited runs suggests variants or special editions could surface later. For collectors, these figures offer a stable visual checklist that complements the less predictable blind box toys launching around the same time.
POP MART Blind Boxes and MINISO Surprise Toys Bring the Mystery
POP MART and MINISO are handling the fully blind side of Toy Story 5 merch. POP MART blind boxes, available via popmart.com and select stores, hide miniature toy boxes that open at the click of a button to reveal mini scenes from the movie. Each blind box includes stickers and one of ten toy box designs featuring characters such as Woody, Buzz, Jessie, Bullseye, Lilypad and more, a format tailor-made for social media unboxings and display shelves. MINISO, meanwhile, leans into nostalgia and fashion. Its surprise vinyl plush boxes feature toys dressed up, while keychain figure surprise boxes put Andy in Buzz and Woody costumes—both versions hidden in identical packaging, so each pull is a coin flip. Boot-shaped crossbody bags themed to Woody and Buzz round out the line, turning Toy Story 5 branding into wearable merch that can sit alongside keychains on backpacks and bags.
How to Collect Smart: Where to Buy and What It Means for Fans
For fans and parents, Toy Story 5 merch is being spread across multiple channels. Funko Toy Story figures, including Woody, Buzz, Jessie, Lilypad, Smarty Pants, Blaze’s Pet Pig and POP! Premium Bullseye, are set for Funko.com and select retailers, with additional distribution through outlets like Entertainment Earth and Amazon. POP MART blind boxes will be sold on popmart.com and at POP MART stores, while MINISO surprise toys and accessories, including crossbody bags and keychain figure surprise boxes, will arrive at select MINISO locations. To avoid overspending or drowning in duplicates, decide upfront which lane matters most: display Funko Pops, scene-based POP MART blind boxes or daily-carry MINISO accessories. Trading with friends, buying only a set number of blind boxes at a time and targeting specific retailers rather than impulse buys can help keep the chase for Toy Story 5 merch fun instead of frustrating.