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Why the Digital Markets Act Is Delaying Siri AI on iPhone

Why the Digital Markets Act Is Delaying Siri AI on iPhone
Interest|Mobile Apps

What the Siri AI delay in the EU actually means

The Siri AI delay in the EU is a hold on Apple’s new Apple Intelligence–powered voice assistant for iPhone and iPad, caused by Digital Markets Act rules that require interoperability with rival assistants in ways Apple says could weaken its privacy and security protections. When iOS 27 and iPadOS 27 launch later this year, EU users will not see the headline Siri AI capabilities other regions receive, such as the dedicated app for revisiting conversations, the expanded Visual Intelligence experience, integrated system-wide writing tools, or the new Siri mode in the Camera app. Apple has confirmed there is no current timeline for bringing Siri AI to mobile devices in the EU, turning what was announced as a flagship feature at WWDC26 into a staggered rollout that sidelines some of Apple’s most popular hardware.

How the DMA puts extra limits on iOS 27 in Europe

The Digital Markets Act targets large “gatekeeper” platforms, forcing them to open up core services and interfaces to rivals. In Apple’s case, regulators argue that once Siri AI ships on iOS 27 in the EU, any virtual assistant should gain nearly the same system access. According to Apple, the European Commission’s interpretation would require granting third‑party AI systems broad, autonomous access to read and send messages, initiate purchases, access files, and trigger actions across apps with much less user oversight. Apple says that is incompatible with its current privacy model, which is built around on‑device processing and limited, audited access to Private Cloud Compute. Because these DMA Apple restrictions mainly apply to mobile gatekeeper platforms, macOS 27 and visionOS 27 can still launch with Siri AI in the EU, while iOS 27 Europe features remain curtailed for now.

Why Siri AI works on Mac and Vision Pro but not on iPhone

Apple is drawing a sharp line between its platforms. On desktops and headsets, Siri AI will be available to EU users when macOS 27 and visionOS 27 ship, because these platforms do not fall under the same DMA gatekeeper constraints as the iPhone and iPad. Apple has also clarified that Siri AI on watchOS 27 will not work in the EU at launch, since it depends on a paired iPhone with Siri AI enabled. This creates an unusual split: the same Apple Intelligence technologies will run on a Mac next to you, but your iPhone and Apple Watch will remain on the older Siri experience. For developers located in the EU, the gap is even wider, as they cannot test or integrate Siri AI features for their iOS, iPadOS, or watchOS apps until the regulatory standoff is resolved.

Inside Apple’s rejected ‘Trusted System Agent’ workaround

To square DMA Apple restrictions with its security model, Apple proposed a new layer called Trusted System Agent. This intermediary would have allowed third‑party virtual assistants to request the same device capabilities Siri AI enjoys, while adding guardrails so users could see and control what each assistant does with their data. Apple also suggested an 18‑month phase‑in: ship Siri AI in the EU first, then gradually expand access through Trusted System Agent as it matured. The European Commission declined these ideas. As Apple describes it, regulators want direct, immediate access for any AI assistant once Siri AI arrives, with few extra limits. Apple argues that this opens the door to attacks where AI systems are hijacked to steal passwords, photos, or change account settings without consent, and it is using those risks to justify delaying the feature.

What the Siri AI delay signals about the future of DMA and AI

The Siri AI delay in the EU is the first major, visible case where the Digital Markets Act Apple must follow has slowed high‑profile consumer features on core devices. For EU iPhone and iPad owners, it means an indefinite wait while users elsewhere get the full Apple Intelligence experience on day one. For Apple, it sets a precedent: any deeply integrated AI that touches multiple apps and data types will trigger tough DMA questions about interoperability, rival access, and user control. Craig Federighi has said, “We’re disappointed that our EU users won’t have Siri AI on iPhone or iPad when we share our new software releases later this year,” signaling the company’s frustration. As regulators and platforms push ahead, similar conflicts around AI integration and competition rules are likely to surface again.

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