From Listening Room to Supercar Garage
Sonus faber’s latest collaboration with Lamborghini blurs the line between high-end in-car audio and ultra-luxury home listening. The Il Cremonese Ex3me Automobili Lamborghini Edition started as a strictly limited run of 50 pairs, positioning itself as a halo product for both brands. Now, Sonus faber is expanding the concept with a Custom Program that lets buyers tailor the design of these flagship loudspeakers much like they would spec a supercar. This move reflects a broader trend in luxury car audio systems, where brands are no longer satisfied with generic premium sound packages. Instead, they are building ecosystems that extend from the dashboard to the living room, reinforcing loyalty among clients who value both performance and exclusivity. It’s a strategic play: the same customers chasing Lamborghini sound customization for their cars can now mirror that identity in their dedicated listening spaces.
Inside the Il Cremonese Ex3me Lamborghini Edition
The Il Cremonese Ex3me Automobili Lamborghini Edition is built like a supercar in loudspeaker form. This 3.5-way, para-aperiodic vented floorstander combines a 30 mm Diamond-Like Carbon Beryllium tweeter, a 180 mm neodymium midrange driver, dual 180 mm woofers and dual 220 mm Nanocarbon Fiber/Nomex honeycomb long-throw subwoofers. With a claimed frequency response of 25 Hz to 35 kHz, 92 dB sensitivity and a 4 ohm nominal impedance, it demands serious amplification and promises equally serious dynamic performance. The cabinet’s five-sided rhomboidal diamond shape is as much an acoustic tool as a design statement, wrapped in carbon fiber, Lamborghini paint, Corsatex by Dinamica and black aluminum accents. The standard Il Cremonese Ex3me is listed at USD 75,000 (approx. RM345,000) per pair, while the Automobili Lamborghini Edition reaches USD 130,000 (approx. RM598,000) per pair, underscoring how premium automotive speakers are becoming collectible design objects in their own right.
A Digital Configurator for Audiophile-Level Personalization
The new Custom Program elevates Lamborghini sound customization beyond the car itself by giving owners a digital studio for their loudspeakers. Through Sonus faber’s online configurator or select Lamborghini Ad Personam lounges, clients can design Il Cremonese Ex3me Automobili Lamborghini Edition speakers that match or complement their vehicles. The system offers 30 side-panel colors, including iconic Ad Personam finishes, along with a choice between technical Corsatex by Dinamica or luxurious leather for the front baffle cover. Metal details such as the top, base, feet and back plate can be finished in Nero, Gun Metal, Silver or Bronze, allowing for a cohesive visual narrative. Crucially, these aesthetic options leave the core acoustics untouched, preserving Sonus faber’s sonic signature. This level of customization mirrors the way supercar buyers obsess over paint, trim and stitching, turning high-end in-car audio expectations into a broader lifestyle statement.
Audio as a New Battleground for Supercar Differentiation
In the ultra-competitive supercar segment, sound is increasingly a differentiator—both from the engine bay and from the speakers. Sonus faber’s history with Maserati and now Lamborghini shows how luxury car audio systems have become integral to brand storytelling. Instead of off-the-shelf premium audio badges, automakers are partnering with specialist manufacturers to craft bespoke experiences that justify higher price points. The Il Cremonese Ex3me Automobili Lamborghini Edition Custom Program taps into this logic: it gives buyers the same sense of personal authorship they enjoy when configuring a six-figure car. For Lamborghini, integrating such partnerships reinforces its image as a curator of extreme performance and design. For Sonus faber, it extends its reach into the garages and homes of supercar clients, anchoring loyalty with products that feel as individual as the vehicles they drive. Personalization is no longer optional; it is the core value proposition in high-end in-car audio and beyond.
