User-Requested Features as a Living Roadmap
User-requested features are product changes that originate from real customer feedback and are methodically translated into a software product roadmap to guide what gets built, when it is released, and how it improves day-to-day work for the people using the platform. Jetbuilt’s Launch List #2 makes this approach visible: the company has released 84 user-requested enhancements aimed at audiovisual integrators, consultants, and enterprise teams. Each item in the release is tied to a need voiced by customers, rather than an internal wish list. According to Jetbuilt, the second Launch List follows strong industry response to the original initiative and continues a model of “building alongside the user community.” For teams choosing AV design and project platforms, this kind of listening-driven roadmap becomes a competitive signal that the product will keep evolving with their workflows.
Five Focus Areas: From Reporting Visibility to Stock Management
Jetbuilt concentrated the 84 enhancements into five clear themes: reporting visibility, project and purchasing control, installation and service workflow efficiency, platform customization, and stock management. Reporting gains include expanded filtering, improved detail reports, and project-level work-in-progress visibility, giving leaders a cleaner view of margins and milestones. On the control side, expanded tax rate configuration, margin and markup controls, and factor management at the room and change order level bring financial and operational decisions closer to individual projects. Users can also add purchasing notes throughout workflows and choose between project and order quantities when creating bills of materials. Stock updates emphasise practical inventory tracking, including reporting on received and pending items, higher quantity limits, and clearer item deltas. Together, the focus areas expose a feature release strategy that clusters many small improvements into targeted workflow optimization gains instead of scattered one-off upgrades.
Workflow Optimization for AV Integrators in the Field
A notable part of Launch List #2 centers on installation and service workflows, where AV integrators feel friction most sharply. Jetbuilt added the ability to create install tasks at the bundle level and inside the mobile app, ensuring field teams can work from a task list that matches how systems are sold and engineered. Time tracking now works across any project stage, which helps managers understand how effort is distributed from sales through service. Calendar-based scheduling brings planning into the same system that holds project data, reducing the need for separate tools. These changes reflect the quote from Paul Dexter, chief executive officer and founder of Jetbuilt: “Launch List #2 echoes how our users are managing real projects across sales, engineering, installation and service.” The intent is clear: workflow optimization is not abstract; it is measured in fewer handoffs, fewer spreadsheets, and fewer missed steps on site.
Customization Without Losing Enterprise-Scale Discipline
Launch List #2 also shows how a vendor can balance customization with the needs of a growing enterprise user base. Jetbuilt added up to eight custom fields across several areas of the platform, allowing organizations to encode their own metadata without demanding bespoke builds. Administrative controls now include project activity logs and onboarding visibility, giving leaders traceability and insight into how teams adopt the system. Expanded filtering in project and funnel views further tailors the experience to different roles, from sales to operations. Stock management enhancements, including inventory tracking and better visibility into received and pending items, keep large teams aligned on what is available and where it is. By standardising the underlying platform while opening controlled points for configuration, Jetbuilt’s feature release strategy acknowledges that AV businesses want software that feels like a fit without becoming a one-off implementation.
Public Progress and the Competitive Edge of Listening
Perhaps the most strategic element in Launch List #2 is how it is delivered. Jetbuilt is rolling out each enhancement incrementally and tracking progress publicly so users can see development timelines and implementation status. This transparency turns the feature backlog into a shared reference point rather than a hidden roadmap. For buyers, it signals that user requests do not disappear into a support queue; they become visible commitments. For Jetbuilt, it supports a repeatable model: collect structured feedback, cluster it into themes, ship in batches, and show the work. In a market crowded with project and quoting tools, user-driven feature development becomes a competitive differentiation strategy. The message to AV integrators and enterprise teams is that their input has a direct path into the product, and that continuous, small-scale releases can reshape a complex workflow platform faster than occasional, monolithic updates.
